Visual Director · Buenos Aires
Lucchetti
I transform content into designed worlds. Art director, presentation designer, motion artist — where every frame, every slide, every element belongs to the same universe.
From single covers submitted to Argentina's Grammy to concert flyers that fuse three bands into one visual universe.








Every show featured two or three bands on a single bill. Each flyer fuses their visual identities — reading the aesthetic DNA of each act, finding their common ground, building one piece that belongs to all of them.
Digital animation and live show visuals. Four pieces designed to live on stage, in movement, in front of an audience.
Concert photography from the Buenos Aires underground scene.
Juanse




Subject coordinator and faculty member for Digital Animation. Designed curriculum, led studio critiques, and produced the annual final exhibition sponsored by Andes. Teaching animation principles, creative universe building, and how to give feedback that makes work better.
Designed all visual content for a music production company — multi-band concert flyers, album and single cover art, VJ performance visuals for live shows. Worked across 5+ artists simultaneously, fusing different visual worlds into coherent designs for every show.
Sole creative responsible for all outgoing communication of a cultural center — event flyers, show visuals, social media content, and brand consistency across every touchpoint.
Art direction for Coti, Mery Granados, El Purre, Histérica, Ira Medicinal, Denisse Romano, Ricardo Belfi. Single covers, album art (including a Premio Gardel submission), show visuals with digital animation, and campaign flyers.
5 years of daily presentation design — 35 university subjects, client proposals, creative pitches, and budget decks. Each deck a coherent visual system, never a template. 1,500+ presentations. Google Slides and Figma expert. Animation principles applied with intent.
Assistant to senior professors while completing my own degree. Creative feedback, guiding student projects, and explaining visual concepts at multiple skill levels — simultaneously with full-time studies.
Music video with total authorship: concept, camera, art direction, costume design, actor direction, editing, and post-production.
Bio-art sonovisual piece. Connected fungi to a bioelectric board, synthesized impulses into sound in Ableton, built live visualizations in TouchDesigner. Vinyl design and original poem. Score: 100/100.
Sound piece using plants from the Paraná Delta. Electrodes, bioelectric synthesis, Ableton. Concept based on the ouroboros and the eternal cycle. Score: 100/100.
I'm Mar Lucchetti — visual director and presentation designer based in Buenos Aires. I graduated Magna Cum Laude from Universidad de Palermo's Design of Image and Sound program (GPA 9.09/10) and currently teach Digital Animation there.
My work spans cover art for a Premio Gardel–submitted record, show visuals with digital animation, multi-band concert flyers, and five years of daily presentation design — over 1,500 decks. Each one a visual system, never a template.
Full Adobe Creative Suite, Google Slides and Figma at a professional level. Brand manuals as a core part of my process. I deliver fast without losing precision. Bilingual Spanish–English.
Available for art direction, presentation design, motion, and full visual project work.