Visual Director · Buenos Aires

Mar

Lucchetti

I transform content into designed worlds. Art director, presentation designer, motion artist — where every frame, every slide, every element belongs to the same universe.

Scroll
★
Premio Gardel — Album cover submitted · Argentina's Grammy
Tapa de "Nunca es tarde" por Ricardo Belfi
Selected work

Cover Art, Flyers
& Show Visuals

From single covers submitted to Argentina's Grammy to concert flyers that fuse three bands into one visual universe.

★ Premio Gardel
Nunca es tarde — Ricardo Belfi
Album Cover · Gardel Submission
Ricardo Belfi — Nunca es tarde
2024
El Purre — Vestite de fiesta
Single Cover
El Purre — Vestite de fiesta
2025
Histérica — No me voy
Single Cover
Histérica — No me voy
2025
Ira Medicinal — Locura rocanrol
Single Cover
Ira Medicinal — Locura rocanrol
2025
Coti — flyer
Campaign Flyer
Coti
2025
Mery Granados — flyer
Campaign Flyer
Mery Granados
2025
Radio Daltónica — flyer
Campaign Flyer
Radio Daltónica
2025
El Príncipe
Cover Art
El Príncipe
2024
Raesvoria Banda
Cover Art
Raesvoria Banda
2024
Corta Producciones

Multi-band show flyers

Every show featured two or three bands on a single bill. Each flyer fuses their visual identities — reading the aesthetic DNA of each act, finding their common ground, building one piece that belongs to all of them.

1 — 31
Show Visuals · Motion

Denisse Romano — Fin de año

Digital animation and live show visuals. Four pieces designed to live on stage, in movement, in front of an audience.

Mi depre
Mi depre
01 / 04
Hay algo más
Hay algo más
02 / 04
Joven a vieja
Joven a vieja
03 / 04
Fin
Fin
04 / 04
Photography

Concerts & Artists

Concert photography from the Buenos Aires underground scene.

JuanseJuanse
Concierto
Concierto
Concierto
Concierto
Concierto
Experience

Where I've built things

Animation Lecturer
Universidad de Palermo

Subject coordinator and faculty member for Digital Animation. Designed curriculum, led studio critiques, and produced the annual final exhibition sponsored by Andes. Teaching animation principles, creative universe building, and how to give feedback that makes work better.

After EffectsAnimation PrinciplesCurriculum DesignCreative Direction
Mid 2025 →
Present
Graphic Designer & Visual Content Producer
Corta Producciones

Designed all visual content for a music production company — multi-band concert flyers, album and single cover art, VJ performance visuals for live shows. Worked across 5+ artists simultaneously, fusing different visual worlds into coherent designs for every show.

Cover ArtFlyer DesignVJ · Live VisualsAdobe Suite
2024–2025
Buenos Aires
Brand & Content Manager
Bocanada Cultural

Sole creative responsible for all outgoing communication of a cultural center — event flyers, show visuals, social media content, and brand consistency across every touchpoint.

Brand ManagementSocial ContentEvent DesignVisual Identity
2024–2025
Buenos Aires
Freelance Art Director — Cover Art & Show Visuals
Argentine Music Scene

Art direction for Coti, Mery Granados, El Purre, Histérica, Ira Medicinal, Denisse Romano, Ricardo Belfi. Single covers, album art (including a Premio Gardel submission), show visuals with digital animation, and campaign flyers.

Cover ArtShow VisualsMotionPhotography
2025 →
Ongoing
Presentation Designer
Independent Practice

5 years of daily presentation design — 35 university subjects, client proposals, creative pitches, and budget decks. Each deck a coherent visual system, never a template. 1,500+ presentations. Google Slides and Figma expert. Animation principles applied with intent.

Google SlidesFigmaBrand SystemsMotion
2021 →
Present
Teaching Assistant
Universidad de Palermo — Two core subjects

Assistant to senior professors while completing my own degree. Creative feedback, guiding student projects, and explaining visual concepts at multiple skill levels — simultaneously with full-time studies.

Design EducationCreative FeedbackLeadership
2021–2025
Buenos Aires
Artists I've worked with

The people behind the work

Coti
Campaign flyers
@cotioficial ↗
Mery Granados
Campaign flyers
@merygranados ↗
El Purre
Single cover — Vestite de fiesta
@elpurre ↗
Juanse
Concert photography
@solojuanse ↗
La Grecia
Concert photography
@lagrecia__ ↗
Ramen
Concert photography
@ramenmusica ↗
Histérica
Single cover — No me voy
@histerica.oficial ↗
Ira Medicinal
Single cover — Locura rocanrol
@iramedicinal ↗
Denisse Romano
Show visuals — digital animation
@denisseromano ↗
Ricardo Belfi
Album cover ★ Premio Gardel
@soyricardobelfi ↗
Authored projects

Work that belongs to me

01
Histérica — Ponete a laburar

Music video with total authorship: concept, camera, art direction, costume design, actor direction, editing, and post-production.

2025
Music Video
02
Ataraxia — Living Frequencies

Bio-art sonovisual piece. Connected fungi to a bioelectric board, synthesized impulses into sound in Ableton, built live visualizations in TouchDesigner. Vinyl design and original poem. Score: 100/100.

2023
100 / 100
03
Sempiterno — Living Frequencies

Sound piece using plants from the Paraná Delta. Electrodes, bioelectric synthesis, Ableton. Concept based on the ouroboros and the eternal cycle. Score: 100/100.

2023
100 / 100

Creativa, rápida,
sin excusas

I'm Mar Lucchetti — visual director and presentation designer based in Buenos Aires. I graduated Magna Cum Laude from Universidad de Palermo's Design of Image and Sound program (GPA 9.09/10) and currently teach Digital Animation there.

My work spans cover art for a Premio Gardel–submitted record, show visuals with digital animation, multi-band concert flyers, and five years of daily presentation design — over 1,500 decks. Each one a visual system, never a template.

Full Adobe Creative Suite, Google Slides and Figma at a professional level. Brand manuals as a core part of my process. I deliver fast without losing precision. Bilingual Spanish–English.

Presentation DesignGoogle SlidesFigmaAfter EffectsArt DirectionCover Art PhotoshopIllustratorInDesignPremiere ProBrand SystemsAnimation PrinciplesPhotographyShow VisualsTouchDesignerTeachingEnglish Fluent
EducationMagna Cum Laude
GPA9.09 / 10
Presentations1,500+
AwardPremio Gardel submitted
LocationBuenos Aires, AR
AvailabilityImmediate
LanguagesSpanish · English
Contact

Let's build
something

Available for art direction, presentation design, motion, and full visual project work.